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For a quick start

8 ways to generate keywords

To identify your digital activity

  • Use 5 different search engines​

    Detect opportunities from 5 different search engines to better cover your digital business.

  • Vary the forms of keywords

    Generate keywords in the form of suggestions, questions, prepositions and related topics.

  • Retrieve the keywords associated with a domain

    Retrieve keywords related to a website
    (Competitor domain, market leader,...).

  • Generate ideas based on existing keywords​

    Generate new ideas from the most popular keywords in your results list.

  • Monitor for new opportunities​

    Monitor the presence of new opportunities on an ongoing basis through the Opportunity Alert feature.

  • Import your existing strategy​

    Import an existing strategy into StratFlag and identify new opportunities related to it.

  • Retrieve keywords from your SEA account

    Retrieve keywords from your Google Ads account (SEA) and assign the ones you want to your strategy.

  • Retrieve keywords from your SEO account

    Retrieve keywords from your Google Search Console (SEO) account and analyze their performance.

Create your strategy

To control your visibility and your budget

  • Define the goal to be achieved​

    Add the most relevant keywords for your activity as a goal to achieve. Be ambitious!

  • Exclude undesired keywords

    Exclude keywords that do not identify your activity and on which you absolutely want to dissociate yourself.

  • Create a black list (Auto Exclusion)​

    Create a black list with keywords to be automatically excluded for more qualitative results.

  • Save time with the text operator​

    Save time by using the text operator to massively process your keywords.

  • Use the filter by category​

    Use the category filter to quickly identify which categories to associate or not with your business.

  • Use the filter by type of keywords​

    Identify the keywords to use for your content and advertising campaigns.

  • Use filter by channel​

    Define your strategy in the broadest sense on Google, Youtube, Bing, Amazon and eBay.

  • Use the function "Linked to other projects"

    Identify keywords that have already been assigned in other projects to master your strategy.

Back to Reality

Where do you stand with regard to the defined strategy ?

  • Connect to Google Search Console (SEO)​

    Sign in to your Google Search Console account to compare your natural SEO to your target.

  • Connect to Google Ads (SEA)​

    Log in your Google Ads account to identify if the words added as objectives have a presence in SEA.

  • Analyze common keywords (SEO/SEA)​

    Detect and optimize keywords that have a common presence in SEO / SEA. Avoid the cannibalization of your positioning in Google results.

  • Harmonize your SEO/SEA destination pages​

    Detect keywords that are inconsistent in SEO / SEA on landing pages and rectify it.

  • Analyze the evolution of "My Reality" view

    Follow the evolution of your reality in terms of the number of keywords and the volume of research generated.

  • Analyze "My Objective" & "Out of Scope" views

    Follow the evolution of your objective and your keywords to exclude in order to continuously control your visibility and your budget.

Optimize your Reality

With the support of Google Ads (SEA)

  • Reinforce your positioning with SEA​ traffic

    Detect badly positioned keywords in Google in SEO and reinforce their presence with SEA from the StratFlag interface.

  • Adding negative keywords to your SEA account

    Optimize your advertising costs by adding, in negative keywords (SEA), the words to be excluded from your strategy

  • Quickly ensure visibility on your keywords​

    Give SEA visibility to the keywords of your choice from the StratFlag interface in just a few clicks

  • Optimize your SEA performance​

    Check if the keywords indicated as objectives are not put in negative keywords in your SEA campaigns.

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